Protect & maintain control of your valuable assets

What ever your industry, we can help prevent loss & give you full oversight of your assets

  • Equipment Hire

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  • Logistic

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  • Construction

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  • Finance

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  • Academies

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  • Real Estate

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  • Banks

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  • Equipment Hire

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  • Logistic

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  • Construction

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  • Finance

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  • Academies

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  • Real Estate

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  • Banks

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  • Equipment Hire

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  • Logistic

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  • Construction

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  • Finance

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  • Academies

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  • Real Estate

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  • Banks

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  • Agriculture

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  • Education

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  • Insurance

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  • Government

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  • Retail

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  • Local Authority

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  • NHS

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  • Agriculture

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  • Education

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  • Insurance

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  • Government

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  • Retail

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  • Local Authority

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  • NHS

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  • Agriculture

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  • Education

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  • Insurance

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  • Government

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  • Retail

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  • Local Authority

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  • NHS

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Why us

Why us

Mitigate Risks & Secure Your Business Assets Today

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Combat

Mounting Financial Losses

Studies show that businesses in the UK lose an average of £11 billion annually to theft and asset mismanagement. (British Retail Consortium)

a pile of money sitting on top of a wooden floor
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Combat

Mounting Financial Losses

Studies show that businesses in the UK lose an average of £11 billion annually to theft and asset mismanagement. (British Retail Consortium)

a pile of money sitting on top of a wooden floor
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Combat

Mounting Financial Losses

Studies show that businesses in the UK lose an average of £11 billion annually to theft and asset mismanagement. (British Retail Consortium)

a pile of money sitting on top of a wooden floor
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Reduce

Operational Chaos

Misplaced or mismanaged assets can cause project delays, missed deadlines, and erode client trust—putting your reputation at stake.

Team member discussing
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Reduce

Operational Chaos

Misplaced or mismanaged assets can cause project delays, missed deadlines, and erode client trust—putting your reputation at stake.

Team member discussing
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Reduce

Operational Chaos

Misplaced or mismanaged assets can cause project delays, missed deadlines, and erode client trust—putting your reputation at stake.

Team member discussing
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Prevent

Higher Insurance Premiums

Inadequate asset tracking exposes your business to fines and legal action, especially in heavily regulated industries.

A woman looking at laptop
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Prevent

Higher Insurance Premiums

Inadequate asset tracking exposes your business to fines and legal action, especially in heavily regulated industries.

A woman looking at laptop
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Prevent

Higher Insurance Premiums

Inadequate asset tracking exposes your business to fines and legal action, especially in heavily regulated industries.

A woman looking at laptop
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Negate

Legal and Compliance Penalties

Poor asset tracking may result in non-compliance with industry regulations, potentially leading to legal penalties.

statue of liberty new york
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Negate

Legal and Compliance Penalties

Poor asset tracking may result in non-compliance with industry regulations, potentially leading to legal penalties.

statue of liberty new york
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Negate

Legal and Compliance Penalties

Poor asset tracking may result in non-compliance with industry regulations, potentially leading to legal penalties.

statue of liberty new york

Benefits

Benefits

Go from losses to increasing your bottom line

At Apex, we know that you want to be in complete control of your assets and operations. In order to do that, you need a reliable system to safeguard, organize, and access your inventory effortlessly.

The problem is managing assets manually is inefficient and prone to errors, which leaves you feeling overwhelmed and vulnerable to costly mistakes. We believe asset management should be straightforward and give you peace of mind.

We understand how challenging it can be to keep track of everything, which is why we bring our expertise and innovative digital solutions to integrate and streamline your asset management process.

Asset Monitoring

Real-time tracking and inventory management.

white and black camera on tripod

Asset Monitoring

Turn ideas into designs and content.

white and black camera on tripod

Asset Monitoring

Real-time tracking and inventory management.

white and black camera on tripod

Routine & Secret Spot Checks

Scheduled and unannounced inspections.

a man and a woman in a warehouse

Routine & Secret Spot Checks

Scheduled and unannounced inspections.

a man and a woman in a warehouse

Routine & Secret Spot Checks

Scheduled and unannounced inspections.

a man and a woman in a warehouse

Third-Party Audits

Independent asset audits with detailed reporting.

stack of papers flat lay photography

Compare data year over year

Independent asset audits with detailed reporting.

stack of papers flat lay photography

Third-Party Audits

Independent asset audits with detailed reporting.

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Cost Efficiency

Save money compared to internal audit processes.

a person is writing on a piece of paper

Cost Efficiency

Turn messy feedback into clear insight.

a person is writing on a piece of paper

Cost Efficiency

Save money compared to internal audit processes.

a person is writing on a piece of paper

Multi Site Monitoring

Multi Site Monitoring

Monitor every location from one dashboard

Seamless automation

Seamless automation

Real time sync

Real time sync

Secure & scalable

Secure & scalable

Fast setup

Fast setup

Features

Features

Features that feel effortless

Client Dashboard

One view across sites & risk. Live overview of assets, inspections, exceptions, and KPIs.

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Client Dashboard

One view across sites & risk. Live overview of assets, inspections, exceptions, and KPIs.

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Client Dashboard

One view across sites & risk. Live overview of assets, inspections, exceptions, and KPIs.

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Roles & Permissions

Right access for the right people. Assign admins, auditors, clerks, and vendors with least-privilege roles.

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Roles & Permissions

Right access for the right people. Assign admins, auditors, clerks, and vendors with least-privilege roles.

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Roles & Permissions

Right access for the right people. Assign admins, auditors, clerks, and vendors with least-privilege roles.

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GPS Monitoring

Location proof, every time. Track activity and evidence by site/geofence with time-stamped GPS.

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GPS Monitoring

Location proof, every time. Track activity and evidence by site/geofence with time-stamped GPS.

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GPS Monitoring

Location proof, every time. Track activity and evidence by site/geofence with time-stamped GPS.

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Reports & Data Export

View all data via the portal or export as csv.

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Reports & Data Export

View all data via the portal or export as csv.

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Reports & Data Export

View all data via the portal or export as csv.

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Chain of Custody & Audit Trail

Every action logged by user, time, and location; tamper-evident history for compliance.

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Chain of Custody & Audit Trail

Every action logged by user, time, and location; tamper-evident history for compliance.

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Chain of Custody & Audit Trail

Every action logged by user, time, and location; tamper-evident history for compliance.

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Assigned Assets & Locations

Designate responsible staff members to individual assets & areas within locations, which helps in adding another layer of security for larger organizations.

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Assigned Assets & Locations

Designate responsible staff members to individual assets & areas within locations, which helps in adding another layer of security for larger organizations.

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Assigned Assets & Locations

Designate responsible staff members to individual assets & areas within locations, which helps in adding another layer of security for larger organizations.

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TEAM

TEAM

Meet The Apex Team

Meet The Apex Team

Meet The Apex Team

We’re a commercially minded crew of auditors, compliance specialists, and operators who turn complex requirements into simple, trackable workflows. From asset oversight and secret spot checks to independent audits, building-regs checklists and warranty packs, we deliver clear guidance, KYC-true client care, and evidence lenders and insurers trust—so you get control, accountability, and results.

Anthony Haines leads Apex Asset Management International with a clear focus on protecting and optimising client assets. With strong commercial insight and expertise in fixed-asset risk, he drives teams to address vulnerabilities early, ensuring lasting value and peace of mind.

Anthony Haines

Managing Director

Anthony Haines leads Apex Asset Management International with a clear focus on protecting and optimising client assets. With strong commercial insight and expertise in fixed-asset risk, he drives teams to address vulnerabilities early, ensuring lasting value and peace of mind.

Anthony Haines

Managing Director

Anthony Haines leads Apex Asset Management International with a clear focus on protecting and optimising client assets. With strong commercial insight and expertise in fixed-asset risk, he drives teams to address vulnerabilities early, ensuring lasting value and peace of mind.

Anthony Haines

Managing Director

Chris Baxter, Chair of Apex International Group Ltd, has a strong record of launching and scaling brands, from introducing Tonka Toys to the UK to leading Hitachi’s market entry. A serial CEO, he combines commercial insight with board-level governance, guiding strategy and partnerships that drive lasting client value.

Chris Baxter

Chairman

Chris Baxter, Chair of Apex International Group Ltd, has a strong record of launching and scaling brands, from introducing Tonka Toys to the UK to leading Hitachi’s market entry. A serial CEO, he combines commercial insight with board-level governance, guiding strategy and partnerships that drive lasting client value.

Chris Baxter

Chairman

Chris Baxter, Chair of Apex International Group Ltd, has a strong record of launching and scaling brands, from introducing Tonka Toys to the UK to leading Hitachi’s market entry. A serial CEO, he combines commercial insight with board-level governance, guiding strategy and partnerships that drive lasting client value.

Chris Baxter

Chairman

Lyndon Samuel, Sales Director at Apex Asset Management International, drives client acquisition and retention with a focus on coaching, compliance, and KYC. With extensive financial services experience, he fosters collaborative teams, ensures regulatory integrity, and builds long-term, trusted client relationships.

Lyndon Samuel

Sales Director

Lyndon Samuel, Sales Director at Apex Asset Management International, drives client acquisition and retention with a focus on coaching, compliance, and KYC. With extensive financial services experience, he fosters collaborative teams, ensures regulatory integrity, and builds long-term, trusted client relationships.

Lyndon Samuel

Sales Director

Lyndon Samuel, Sales Director at Apex Asset Management International, drives client acquisition and retention with a focus on coaching, compliance, and KYC. With extensive financial services experience, he fosters collaborative teams, ensures regulatory integrity, and builds long-term, trusted client relationships.

Lyndon Samuel

Sales Director

Derek, an experienced CEO, MD, and business owner, is valued at Apex Asset Management International for his foresight, leadership, and determination. Known for connecting with clients of all sizes, he ensures a first-class service in protecting, managing, and tracking assets.

Derek Pearson

Operations Director

Derek, an experienced CEO, MD, and business owner, is valued at Apex Asset Management International for his foresight, leadership, and determination. Known for connecting with clients of all sizes, he ensures a first-class service in protecting, managing, and tracking assets.

Derek Pearson

Operations Director

Derek, an experienced CEO, MD, and business owner, is valued at Apex Asset Management International for his foresight, leadership, and determination. Known for connecting with clients of all sizes, he ensures a first-class service in protecting, managing, and tracking assets.

Derek Pearson

Operations Director

Testimonials

Testimonials

Turns out, people like
keeping what they own

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Apex felt like having a full security team in my laptop.

A woman photo

Sana R

Head of Operations • Facilities Management (multi-site)

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Apex felt like having a full security team in my laptop.

A woman photo

Sana R

Head of Operations • Facilities Management (multi-site)

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Apex felt like having a full security team in my laptop.

A woman photo

Sana R

Head of Operations • Facilities Management (multi-site)

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One dashboard for every site. We finally see risks and priorities instantly.

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Kevin T

Loss Prevention Manager • Logistics & Warehousing

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One dashboard for every site. We finally see risks and priorities instantly.

A man photo

Kevin T

Loss Prevention Manager • Logistics & Warehousing

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One dashboard for every site. We finally see risks and priorities instantly.

A man photo

Kevin T

Loss Prevention Manager • Logistics & Warehousing

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Secret spot checks changed behaviour. Losses fell and accountability went up.

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Natalie S

Compliance Manager • Build-to-Rent Development

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Secret spot checks changed behaviour. Losses fell and accountability went up.

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Natalie S

Compliance Manager • Build-to-Rent Development

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Secret spot checks changed behaviour. Losses fell and accountability went up.

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Natalie S

Compliance Manager • Build-to-Rent Development

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Geotagged evidence ended disputes. We finally know exactly where things are now.

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Jason M

Managing Director • Construction SME

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Geotagged evidence ended disputes. We finally know exactly where things are now.

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Jason M

Managing Director • Construction SME

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Geotagged evidence ended disputes. We finally know exactly where things are now.

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Jason M

Managing Director • Construction SME

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Calm, pragmatic, fast. The Apex team solved problems before we noticed them.

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James W

Property Manager • Social Housing Association

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Calm, pragmatic, fast. The Apex team solved problems before we noticed them.

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James W

Property Manager • Social Housing Association

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Calm, pragmatic, fast. The Apex team solved problems before we noticed them.

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James W

Property Manager • Social Housing Association

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Real support from real people. Feels like an extra team.

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Emma R

Finance Director • Manufacturing

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Real support from real people. Feels like an extra team.

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Emma R

Finance Director • Manufacturing

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Real support from real people. Feels like an extra team.

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Emma R

Finance Director • Manufacturing

Pricing

Pricing

A plan to fit every size.

Because requirements vary, we tailor pricing to each client. Use the guide below as a starting point and contact us for a custom quote.

Monthly

Annually

Starter

Starting from

£15

Per Asset

What's Included:

Initial Site Audit

Account Manager

Client Portal Access

1 Super Admin User

Email & chat support

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Professional

Starting From

£10

Per Asset (500 Asset Minimum)

What's Included:

Initial Site Audit

Dedicated Account Manager

Client Portal Access

2 Super Admin Users

Priority customer support

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Enterprise

Starting From

Custom

Per Asset (1000 Asset Minimum)

What's Included:

Initial Site Audit

Dedicated Senior Account Manager

Client Portal Access

Unlimited Super Admin Users

Priority customer support

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Monthly

Annually

Starter

Starting from

£15

Per Asset

What's Included:

Initial Site Audit

Account Manager

Client Portal Access

1 Super Admin User

Email & chat support

Grid

Professional

Starting From

£10

Per Asset (500 Asset Minimum)

What's Included:

Initial Site Audit

Dedicated Account Manager

Client Portal Access

2 Super Admin Users

Priority customer support

Grid

Enterprise

Starting From

Custom

Per Asset (1000 Asset Minimum)

What's Included:

Initial Site Audit

Dedicated Senior Account Manager

Client Portal Access

Unlimited Super Admin Users

Priority customer support

Grid

Monthly

Annually

Starter

Starting from

£15

Per Asset

What's Included:

Initial Site Audit

Account Manager

Client Portal Access

1 Super Admin User

Email & chat support

Grid

Professional

Starting From

£10

Per Asset (500 Asset Minimum)

What's Included:

Initial Site Audit

Dedicated Account Manager

Client Portal Access

2 Super Admin Users

Priority customer support

Grid

Enterprise

Starting From

Custom

Per Asset (1000 Asset Minimum)

What's Included:

Initial Site Audit

Dedicated Senior Account Manager

Client Portal Access

Unlimited Super Admin Users

Priority customer support

Grid

FAQs

FAQs

Answers to common questions about Apex

What is Apex?

Apex is an asset management platform that helps businesses protect, track, and optimise their assets.

Who is Apex for?

Apex is for business's in any area that hold physical assets.

Does Apex replace my existing asset management & security systems?

No—Apex can work alongside or integrate with your current systems, adding extra visibility and control.

What file types can i recieve my assets?

At the moment we can send CSV files internally from the App.

Who can change details of assets taken for our company?

As a security feature, we have asigned it as so that only Apex users can edit information for assets. This acts a fail safe as so to ascertain the sources of internal theft or to be a deterant from it occuring in the first place.

How secure is my data?

Apex is hosted on SOC 2 & ISO 27001-certified infrastructure (AWS + Cloudflare), uses AES-256 encryption at rest and TLS 1.2+ in transit, and offers SSO, 2FA, and role-based access controls.

What is Apex?

Apex is an asset management platform that helps businesses protect, track, and optimise their assets.

Who is Apex for?

Apex is for business's in any area that hold physical assets.

Does Apex replace my existing asset management & security systems?

No—Apex can work alongside or integrate with your current systems, adding extra visibility and control.

What file types can i recieve my assets?

At the moment we can send CSV files internally from the App.

Who can change details of assets taken for our company?

As a security feature, we have asigned it as so that only Apex users can edit information for assets. This acts a fail safe as so to ascertain the sources of internal theft or to be a deterant from it occuring in the first place.

How secure is my data?

Apex is hosted on SOC 2 & ISO 27001-certified infrastructure (AWS + Cloudflare), uses AES-256 encryption at rest and TLS 1.2+ in transit, and offers SSO, 2FA, and role-based access controls.

What is Apex?

Apex is an asset management platform that helps businesses protect, track, and optimise their assets.

Who is Apex for?

Apex is for business's in any area that hold physical assets.

Does Apex replace my existing asset management & security systems?

No—Apex can work alongside or integrate with your current systems, adding extra visibility and control.

What file types can i recieve my assets?

At the moment we can send CSV files internally from the App.

Who can change details of assets taken for our company?

As a security feature, we have asigned it as so that only Apex users can edit information for assets. This acts a fail safe as so to ascertain the sources of internal theft or to be a deterant from it occuring in the first place.

How secure is my data?

Apex is hosted on SOC 2 & ISO 27001-certified infrastructure (AWS + Cloudflare), uses AES-256 encryption at rest and TLS 1.2+ in transit, and offers SSO, 2FA, and role-based access controls.

Blog

Explore The News

Basics

Securing Supply Chains in Construction: Mitigating Asset Loss with Logistics Oversight

Explore strategies for preventing asset loss in construction through better logistics, inventory control, and site procedures — tailored for modern, high-speed operations.

Basics

Optimising Asset Visibility: Best Practices for Equipment Hire Management

Trends

The Future of Asset Management: Smarter, Faster, Safer

Insights

The Cost of Poor Asset Management

Blog

Explore The News

Basics

Securing Supply Chains in Construction: Mitigating Asset Loss with Logistics Oversight

Explore strategies for preventing asset loss in construction through better logistics, inventory control, and site procedures — tailored for modern, high-speed operations.

Basics

Optimising Asset Visibility: Best Practices for Equipment Hire Management

Trends

The Future of Asset Management: Smarter, Faster, Safer

Blog

Explore The News

Basics

Securing Supply Chains in Construction: Mitigating Asset Loss with Logistics Oversight

Explore strategies for preventing asset loss in construction through better logistics, inventory control, and site procedures — tailored for modern, high-speed operations.

Basics

Optimising Asset Visibility: Best Practices for Equipment Hire Management

Trends

The Future of Asset Management: Smarter, Faster, Safer

Insights

The Cost of Poor Asset Management

Ready to manage your Assets smarter?

Start your journey to smarter monitoring— it only takes 15 minutes.

Happy woman in a green sweater holding a phone and looking up

Ready to manage your Assets smarter?

Start your journey to smarter monitoring— it only takes 15 minutes.

Happy woman in a green sweater holding a phone and looking up