Protect & maintain control of your valuable assets
What ever your industry, we can help prevent loss & give you full oversight of your assets
Equipment Hire
Logistic
Construction
Finance
Academies
Real Estate
Banks
Equipment Hire
Logistic
Construction
Finance
Academies
Real Estate
Banks
Equipment Hire
Logistic
Construction
Finance
Academies
Real Estate
Banks
Agriculture
Education
Insurance
Government
Retail
Local Authority
NHS
Agriculture
Education
Insurance
Government
Retail
Local Authority
NHS
Agriculture
Education
Insurance
Government
Retail
Local Authority
NHS
Why us
Why us
Mitigate Risks & Secure Your Business Assets Today
Combat
Mounting Financial Losses
Studies show that businesses in the UK lose an average of £11 billion annually to theft and asset mismanagement. (British Retail Consortium)

Combat
Mounting Financial Losses
Studies show that businesses in the UK lose an average of £11 billion annually to theft and asset mismanagement. (British Retail Consortium)

Combat
Mounting Financial Losses
Studies show that businesses in the UK lose an average of £11 billion annually to theft and asset mismanagement. (British Retail Consortium)

Reduce
Operational Chaos
Misplaced or mismanaged assets can cause project delays, missed deadlines, and erode client trust—putting your reputation at stake.

Reduce
Operational Chaos
Misplaced or mismanaged assets can cause project delays, missed deadlines, and erode client trust—putting your reputation at stake.

Reduce
Operational Chaos
Misplaced or mismanaged assets can cause project delays, missed deadlines, and erode client trust—putting your reputation at stake.

Prevent
Higher Insurance Premiums
Inadequate asset tracking exposes your business to fines and legal action, especially in heavily regulated industries.

Prevent
Higher Insurance Premiums
Inadequate asset tracking exposes your business to fines and legal action, especially in heavily regulated industries.

Prevent
Higher Insurance Premiums
Inadequate asset tracking exposes your business to fines and legal action, especially in heavily regulated industries.

Negate
Legal and Compliance Penalties
Poor asset tracking may result in non-compliance with industry regulations, potentially leading to legal penalties.

Negate
Legal and Compliance Penalties
Poor asset tracking may result in non-compliance with industry regulations, potentially leading to legal penalties.

Negate
Legal and Compliance Penalties
Poor asset tracking may result in non-compliance with industry regulations, potentially leading to legal penalties.

Benefits
Benefits
Go from losses to increasing your bottom line
At Apex, we know that you want to be in complete control of your assets and operations. In order to do that, you need a reliable system to safeguard, organize, and access your inventory effortlessly.
The problem is managing assets manually is inefficient and prone to errors, which leaves you feeling overwhelmed and vulnerable to costly mistakes. We believe asset management should be straightforward and give you peace of mind.
We understand how challenging it can be to keep track of everything, which is why we bring our expertise and innovative digital solutions to integrate and streamline your asset management process.
Asset Monitoring
Real-time tracking and inventory management.

Asset Monitoring
Turn ideas into designs and content.

Asset Monitoring
Real-time tracking and inventory management.

Routine & Secret Spot Checks
Scheduled and unannounced inspections.

Routine & Secret Spot Checks
Scheduled and unannounced inspections.

Routine & Secret Spot Checks
Scheduled and unannounced inspections.

Third-Party Audits
Independent asset audits with detailed reporting.

Compare data year over year
Independent asset audits with detailed reporting.

Third-Party Audits
Independent asset audits with detailed reporting.

Cost Efficiency
Save money compared to internal audit processes.

Cost Efficiency
Turn messy feedback into clear insight.

Cost Efficiency
Save money compared to internal audit processes.

Multi Site Monitoring
Multi Site Monitoring
Monitor every location from one dashboard
Seamless automation
Seamless automation
Real time sync
Real time sync
Secure & scalable
Secure & scalable
Fast setup
Fast setup
Features
Features
Features that feel effortless
Client Dashboard
One view across sites & risk. Live overview of assets, inspections, exceptions, and KPIs.
Client Dashboard
One view across sites & risk. Live overview of assets, inspections, exceptions, and KPIs.
Client Dashboard
One view across sites & risk. Live overview of assets, inspections, exceptions, and KPIs.
Roles & Permissions
Right access for the right people. Assign admins, auditors, clerks, and vendors with least-privilege roles.
Roles & Permissions
Right access for the right people. Assign admins, auditors, clerks, and vendors with least-privilege roles.
Roles & Permissions
Right access for the right people. Assign admins, auditors, clerks, and vendors with least-privilege roles.
GPS Monitoring
Location proof, every time. Track activity and evidence by site/geofence with time-stamped GPS.
GPS Monitoring
Location proof, every time. Track activity and evidence by site/geofence with time-stamped GPS.
GPS Monitoring
Location proof, every time. Track activity and evidence by site/geofence with time-stamped GPS.
Reports & Data Export
View all data via the portal or export as csv.
Reports & Data Export
View all data via the portal or export as csv.
Reports & Data Export
View all data via the portal or export as csv.
Chain of Custody & Audit Trail
Every action logged by user, time, and location; tamper-evident history for compliance.
Chain of Custody & Audit Trail
Every action logged by user, time, and location; tamper-evident history for compliance.
Chain of Custody & Audit Trail
Every action logged by user, time, and location; tamper-evident history for compliance.
Assigned Assets & Locations
Designate responsible staff members to individual assets & areas within locations, which helps in adding another layer of security for larger organizations.
Assigned Assets & Locations
Designate responsible staff members to individual assets & areas within locations, which helps in adding another layer of security for larger organizations.
Assigned Assets & Locations
Designate responsible staff members to individual assets & areas within locations, which helps in adding another layer of security for larger organizations.
TEAM
TEAM
Meet The Apex Team
Meet The Apex Team
Meet The Apex Team
We’re a commercially minded crew of auditors, compliance specialists, and operators who turn complex requirements into simple, trackable workflows. From asset oversight and secret spot checks to independent audits, building-regs checklists and warranty packs, we deliver clear guidance, KYC-true client care, and evidence lenders and insurers trust—so you get control, accountability, and results.
Anthony Haines leads Apex Asset Management International with a clear focus on protecting and optimising client assets. With strong commercial insight and expertise in fixed-asset risk, he drives teams to address vulnerabilities early, ensuring lasting value and peace of mind.

Anthony Haines
Managing Director
Anthony Haines leads Apex Asset Management International with a clear focus on protecting and optimising client assets. With strong commercial insight and expertise in fixed-asset risk, he drives teams to address vulnerabilities early, ensuring lasting value and peace of mind.

Anthony Haines
Managing Director
Anthony Haines leads Apex Asset Management International with a clear focus on protecting and optimising client assets. With strong commercial insight and expertise in fixed-asset risk, he drives teams to address vulnerabilities early, ensuring lasting value and peace of mind.

Anthony Haines
Managing Director
Chris Baxter, Chair of Apex International Group Ltd, has a strong record of launching and scaling brands, from introducing Tonka Toys to the UK to leading Hitachi’s market entry. A serial CEO, he combines commercial insight with board-level governance, guiding strategy and partnerships that drive lasting client value.

Chris Baxter
Chairman
Chris Baxter, Chair of Apex International Group Ltd, has a strong record of launching and scaling brands, from introducing Tonka Toys to the UK to leading Hitachi’s market entry. A serial CEO, he combines commercial insight with board-level governance, guiding strategy and partnerships that drive lasting client value.

Chris Baxter
Chairman
Chris Baxter, Chair of Apex International Group Ltd, has a strong record of launching and scaling brands, from introducing Tonka Toys to the UK to leading Hitachi’s market entry. A serial CEO, he combines commercial insight with board-level governance, guiding strategy and partnerships that drive lasting client value.

Chris Baxter
Chairman
Lyndon Samuel, Sales Director at Apex Asset Management International, drives client acquisition and retention with a focus on coaching, compliance, and KYC. With extensive financial services experience, he fosters collaborative teams, ensures regulatory integrity, and builds long-term, trusted client relationships.

Lyndon Samuel
Sales Director
Lyndon Samuel, Sales Director at Apex Asset Management International, drives client acquisition and retention with a focus on coaching, compliance, and KYC. With extensive financial services experience, he fosters collaborative teams, ensures regulatory integrity, and builds long-term, trusted client relationships.

Lyndon Samuel
Sales Director
Lyndon Samuel, Sales Director at Apex Asset Management International, drives client acquisition and retention with a focus on coaching, compliance, and KYC. With extensive financial services experience, he fosters collaborative teams, ensures regulatory integrity, and builds long-term, trusted client relationships.

Lyndon Samuel
Sales Director
Derek, an experienced CEO, MD, and business owner, is valued at Apex Asset Management International for his foresight, leadership, and determination. Known for connecting with clients of all sizes, he ensures a first-class service in protecting, managing, and tracking assets.

Derek Pearson
Operations Director
Derek, an experienced CEO, MD, and business owner, is valued at Apex Asset Management International for his foresight, leadership, and determination. Known for connecting with clients of all sizes, he ensures a first-class service in protecting, managing, and tracking assets.

Derek Pearson
Operations Director
Derek, an experienced CEO, MD, and business owner, is valued at Apex Asset Management International for his foresight, leadership, and determination. Known for connecting with clients of all sizes, he ensures a first-class service in protecting, managing, and tracking assets.

Derek Pearson
Operations Director
Testimonials
Testimonials
Turns out, people like
keeping what they own
Apex felt like having a full security team in my laptop.

Sana R
Head of Operations • Facilities Management (multi-site)
Apex felt like having a full security team in my laptop.

Sana R
Head of Operations • Facilities Management (multi-site)
Apex felt like having a full security team in my laptop.

Sana R
Head of Operations • Facilities Management (multi-site)
One dashboard for every site. We finally see risks and priorities instantly.

Kevin T
Loss Prevention Manager • Logistics & Warehousing
One dashboard for every site. We finally see risks and priorities instantly.

Kevin T
Loss Prevention Manager • Logistics & Warehousing
One dashboard for every site. We finally see risks and priorities instantly.

Kevin T
Loss Prevention Manager • Logistics & Warehousing
Secret spot checks changed behaviour. Losses fell and accountability went up.

Natalie S
Compliance Manager • Build-to-Rent Development
Secret spot checks changed behaviour. Losses fell and accountability went up.

Natalie S
Compliance Manager • Build-to-Rent Development
Secret spot checks changed behaviour. Losses fell and accountability went up.

Natalie S
Compliance Manager • Build-to-Rent Development
Geotagged evidence ended disputes. We finally know exactly where things are now.

Jason M
Managing Director • Construction SME
Geotagged evidence ended disputes. We finally know exactly where things are now.

Jason M
Managing Director • Construction SME
Geotagged evidence ended disputes. We finally know exactly where things are now.

Jason M
Managing Director • Construction SME
Calm, pragmatic, fast. The Apex team solved problems before we noticed them.

James W
Property Manager • Social Housing Association
Calm, pragmatic, fast. The Apex team solved problems before we noticed them.

James W
Property Manager • Social Housing Association
Calm, pragmatic, fast. The Apex team solved problems before we noticed them.

James W
Property Manager • Social Housing Association
Real support from real people. Feels like an extra team.

Emma R
Finance Director • Manufacturing
Real support from real people. Feels like an extra team.

Emma R
Finance Director • Manufacturing
Real support from real people. Feels like an extra team.

Emma R
Finance Director • Manufacturing
Pricing
Pricing
A plan to fit every size.
Because requirements vary, we tailor pricing to each client. Use the guide below as a starting point and contact us for a custom quote.
Monthly
Annually
Starter
Starting from
£15
Per Asset
What's Included:
Initial Site Audit
Account Manager
Client Portal Access
1 Super Admin User
Email & chat support
Professional
Starting From
£10
Per Asset (500 Asset Minimum)
What's Included:
Initial Site Audit
Dedicated Account Manager
Client Portal Access
2 Super Admin Users
Priority customer support
Enterprise
Starting From
Custom
Per Asset (1000 Asset Minimum)
What's Included:
Initial Site Audit
Dedicated Senior Account Manager
Client Portal Access
Unlimited Super Admin Users
Priority customer support
Monthly
Annually
Starter
Starting from
£15
Per Asset
What's Included:
Initial Site Audit
Account Manager
Client Portal Access
1 Super Admin User
Email & chat support
Professional
Starting From
£10
Per Asset (500 Asset Minimum)
What's Included:
Initial Site Audit
Dedicated Account Manager
Client Portal Access
2 Super Admin Users
Priority customer support
Enterprise
Starting From
Custom
Per Asset (1000 Asset Minimum)
What's Included:
Initial Site Audit
Dedicated Senior Account Manager
Client Portal Access
Unlimited Super Admin Users
Priority customer support
Monthly
Annually
Starter
Starting from
£15
Per Asset
What's Included:
Initial Site Audit
Account Manager
Client Portal Access
1 Super Admin User
Email & chat support
Professional
Starting From
£10
Per Asset (500 Asset Minimum)
What's Included:
Initial Site Audit
Dedicated Account Manager
Client Portal Access
2 Super Admin Users
Priority customer support
Enterprise
Starting From
Custom
Per Asset (1000 Asset Minimum)
What's Included:
Initial Site Audit
Dedicated Senior Account Manager
Client Portal Access
Unlimited Super Admin Users
Priority customer support
FAQs
FAQs
Answers to common questions about Apex
What is Apex?
Apex is an asset management platform that helps businesses protect, track, and optimise their assets.
Who is Apex for?
Apex is for business's in any area that hold physical assets.
Does Apex replace my existing asset management & security systems?
No—Apex can work alongside or integrate with your current systems, adding extra visibility and control.
What file types can i recieve my assets?
At the moment we can send CSV files internally from the App.
Who can change details of assets taken for our company?
As a security feature, we have asigned it as so that only Apex users can edit information for assets. This acts a fail safe as so to ascertain the sources of internal theft or to be a deterant from it occuring in the first place.
How secure is my data?
Apex is hosted on SOC 2 & ISO 27001-certified infrastructure (AWS + Cloudflare), uses AES-256 encryption at rest and TLS 1.2+ in transit, and offers SSO, 2FA, and role-based access controls.
What is Apex?
Apex is an asset management platform that helps businesses protect, track, and optimise their assets.
Who is Apex for?
Apex is for business's in any area that hold physical assets.
Does Apex replace my existing asset management & security systems?
No—Apex can work alongside or integrate with your current systems, adding extra visibility and control.
What file types can i recieve my assets?
At the moment we can send CSV files internally from the App.
Who can change details of assets taken for our company?
As a security feature, we have asigned it as so that only Apex users can edit information for assets. This acts a fail safe as so to ascertain the sources of internal theft or to be a deterant from it occuring in the first place.
How secure is my data?
Apex is hosted on SOC 2 & ISO 27001-certified infrastructure (AWS + Cloudflare), uses AES-256 encryption at rest and TLS 1.2+ in transit, and offers SSO, 2FA, and role-based access controls.
What is Apex?
Apex is an asset management platform that helps businesses protect, track, and optimise their assets.
Who is Apex for?
Apex is for business's in any area that hold physical assets.
Does Apex replace my existing asset management & security systems?
No—Apex can work alongside or integrate with your current systems, adding extra visibility and control.
What file types can i recieve my assets?
At the moment we can send CSV files internally from the App.
Who can change details of assets taken for our company?
As a security feature, we have asigned it as so that only Apex users can edit information for assets. This acts a fail safe as so to ascertain the sources of internal theft or to be a deterant from it occuring in the first place.
How secure is my data?
Apex is hosted on SOC 2 & ISO 27001-certified infrastructure (AWS + Cloudflare), uses AES-256 encryption at rest and TLS 1.2+ in transit, and offers SSO, 2FA, and role-based access controls.
Ready to manage your Assets smarter?
Start your journey to smarter monitoring— it only takes 15 minutes.

Ready to manage your Assets smarter?
Start your journey to smarter monitoring— it only takes 15 minutes.


Join our newsletter to stay up to date on features and releases.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
© 2025 Apex Asset Management International LTD. All rights reserved.
Made with care by @LAPPEE

Join our newsletter to stay up to date on features and releases.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
© 2025 Apex Asset Management International LTD.
All rights reserved.
Made with care by @LAPPEE