This Privacy Policy explains how Apex Asset Management International LTD ("Apex," "we," "us," or "our") collects, uses, and safeguards your personal information when you use our services ("Services"), including when you:
Visit our website apexamgroup.com or any related site that links to this policy.
Use our applications or digital platforms.
Engage with us in other ways, including sales, marketing, or events.
If you do not agree with this Privacy Policy, please do not use our Services. For questions, contact us at info@apexamgroup.com.
1. Summary of Key Points
We collect personal information you provide (e.g. names, contact details, payment info) and information automatically collected (e.g. IP, device, cookies).
We process data to deliver services, comply with laws, and improve our business.
Under GDPR/UK GDPR/other laws, you have rights such as access, rectification, and deletion.
We retain data only as long as necessary.
We implement security measures but cannot guarantee 100% security.
We do not knowingly collect information from children under 18.
2. Information We Collect
Personal Information You Provide:
Name, email, phone, billing/shipping address, payment details.
Job titles, usernames, passwords, account preferences.
Sensitive Information (where applicable & lawful):
Financial information.
Company or asset-related data.
Location data (if using GPS-enabled apps).
Automatically Collected:
Device & browser data.
IP address, log files, usage analytics.
Cookies & tracking technologies.
From Third Parties:
Business partners, affiliates, public databases, analytics providers.
3. How We Use Your Information
We process your personal information for purposes such as:
Account creation & authentication.
Delivering and managing services.
Processing payments, returns, and customer support.
Sending admin and service-related communications.
Marketing & promotions (with consent).
Fraud prevention, security, and compliance with laws.
Analytics, trend analysis, and service improvements.
4. Legal Bases for Processing
Depending on your location, we rely on:
Consent (e.g. marketing emails, location tracking).
Contract (to deliver services you request).
Legitimate Interests (improving services, preventing fraud).
Legal Obligations (tax, regulatory compliance).
Vital Interests (protection of life, security threats).
5. Sharing Your Information
We may share your data with:
Service providers (IT, hosting, analytics, payment processors).
Business transfers (e.g. merger or acquisition).
Legal authorities when required by law.
Affiliates and subsidiaries within our group.
With your consent, for marketing or partnerships.
6. International Data Transfers
Your information may be stored or processed in other countries. We ensure safeguards such as Standard Contractual Clauses (SCCs) where required.
7. How Long We Keep Your Information
We retain your personal data only as long as necessary for the purposes outlined, unless longer retention is required by law. Afterward, data is securely deleted or anonymised.
8. Security
We use appropriate technical and organisational measures to protect your data. However, no method of transmission or storage is fully secure. Use our Services at your own risk.
9. Your Rights
Depending on your jurisdiction, you may have rights to:
Access your data.
Request correction or deletion.
Restrict or object to processing.
Data portability.
Withdraw consent.
To exercise these rights, email info@apexamgroup.com.
10. Children’s Data
We do not knowingly collect data from individuals under 18. If we discover such data, we will delete it promptly.
11. Updates to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last Updated” date.